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MAKE YOUR PAGES WORK FOR YOU....

A compilation of information from Pros in the Industry
WebProNews

Patience:  A common mistake that I see in the SEO world is people tweaking their optimized pages without really giving them a chance to see what they can do. Along the same lines are those that make changes to their optimization just because rankings drop in any given month.

It sometimes take months for search engines to index newly optimized pages. Furthermore, it can take a long time for those pages to rank highly once they're in an engine's database. If you've done what you're supposed to do, i.e., chose realistic relevant key phrases and created great keyword-rich content with the titles and tags to match, then it's crucial to have faith in your work and let it stand. It's easy to get scared and think that you somehow messed up when you don't immediately see high rankings. However, trying to keep up with algorithm changes and the like will just end up driving you crazy.

It's normal for rankings to go up and down in any given month. Don't worry about it! The search engines all want to see the same thing: Web sites that deliver relevant content to people's search queries. If you are confident that your site does this, it WILL rank high, but you've got to give it time. Time to get indexed, and then time to "age" in the indices. Also time for other sites to find yours and link to it, and time for the engines to determine its click-through popularity. It's actually very rare that a good SE optimizer will need to "tweak" their optimization, in my opinion.

- Jill Whalen with The Rank Write Roundtable

Technology:  Regarding frames, some engines say they will index framed sites, others won't say, some do then decide they don't (or can't). Save the pain and don't create a site using a frame set. Dynamic URLs containing $,?.%, &, often will not be indexed by the engines. Using too many graphics weighs download time and does nothing for the engines as they can't crawl images yet. Excessive JavaScript code pushes content down.

- Marshall Simmonds with About.com

Don't fill your Web site with spider stumbling blocks. Unfortunately, some of the Web's best technology can be a spider nightmare. Complex JavaScript, drop down menus, image maps, Flash, framesets, Java applets, plus dynamically generated Web pages all present significant problems to a search engine spider.

- J.K. Bowman with Spider Food